This article throws some light on informative guidelines that every app owner should implement so that they can help their users to find and engage with the app.
The Shopping Category:-
Apple has introduced the new Shopping category which is now available in all 155 App Store territories. This category makes it easy for iPhone and iPad users to find and enjoy apps that enhance the shopping experience—including mobile commerce apps, marketplace apps, coupon apps, and apps that incorporate Apple Pay. User can select the Shopping category for your new apps and app updates in iTunes Connect.
Give your users an easier way to pay within apps:-
Apple Pay provides an easy, secure, and private way to pay for physical goods and services such as groceries, clothing, tickets, and reservations in your iOS apps. By simply using Touch ID, users can quickly and securely provide all their payment and shipping information to check out with a single touch.
App Store Product Page:-
Every element of your App Store product page has the power to drive downloads of your app. Creating a great app is just the beginning. App owner should help user to get engaged with the app through thoughtfully created app metadata.
1) App Name
Your app’s name plays a critical role in how users discover it on the App Store. Choose a simple name that is easy to spell and hints at what your app does. Avoid names that use generic terms or are substantially similar to existing app names.
Notice how your app name will appear in the App Store on iPad, iPhone, and iPod touch. Long names may be truncated, which means users will not see all the characters. We recommend keeping your app name to around 23 characters or less for optimal presentation on every iOS device.
Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose. Work with a graphic designer to create an icon that is simple and recognizable. Consider testing different options to determine which icon is the most recognizable and meaningful to your target audience.
3) App Previews
An app preview demonstrates the features, functionality, and UI of your app in a short video that users can watch directly on the App Store. Previews are between 15 and 30 seconds long and use footage captured on the device to show the experience of using your app.
App previews are displayed as the first image on your app’s product page, followed by your app screenshots. Like your app icon, your preview poster frame is one of the first elements a user will see on your product page, so ensure the frame is visually compelling and conveys the essence of your app.
Use images captured from your app’s UI to visually communicate your app’s user experience. Your first screenshot should encapsulate the essence of your app, as this image displays in search results when no app preview is available. Focus each subsequent screenshot on a main benefit or feature so that you fully convey your app’s value.
Provide your audience with an engaging description that highlights the features and functionality of your app. The ideal description is a concise, attention-grabbing paragraph followed by a short list of main features. Let potential users know what makes your app unique and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand.
Don’t add unnecessary keywords to your description in an attempt to affect search results. This provides a bad experience for users and can create a negative impression of your app’s quality.
Also avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description won’t be accurate in all countries and territories.
6) What’s New Description
When you update your app, your What’s New description is an opportunity to communicate directly with active users. If you have added a feature or fixed a bug based on feedback or reviews, let your users know you’ve listened to them. List new features, content, or functionality in order of importance, and add call-to-action messaging that gets users excited about the update.
Keywords impact where your app displays in search results. Carefully choose your keywords to ensure your app is easily discoverable. Think about the specific words your audience might use to search for an app like yours, and use those words when entering your keyword metadata. Broad or less relevant terms can make it hard for users to find your app.
iTunes Connect lets you assign your app to two categories where users can browse to find it. The primary category you select is particularly important for your app’s discoverability on the App Store — this will be the category in which the app appears for search results and in Explore. Be sure to select the category that best describes the main function of your app.